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Dana Case Study

Pharmaceutical Services Provider Logo -NDA
Pharmaceutical Services Provider Logo -NDA
Pharmaceutical Services Provider Logo -NDA

Driving Automotive Sales Forward with Real-Time SAP Integration

Driving Automotive Sales Forward with Real-Time SAP Integration

Driving Automotive Sales Forward with Real-Time SAP Integration

Dana set out to modernize its digital sales experience with a faster, more intuitive B2B portal. By giving customers a better way to browse, order, and track parts online, Dana aimed to reduce costs, boost efficiency, and reinforce its reputation as a service leader in the automotive industry.

A diverse group of professionals in a meeting, discussing over a laptop with one person gesturing.
A diverse group of professionals in a meeting, discussing over a laptop with one person gesturing.
A diverse group of professionals in a meeting, discussing over a laptop with one person gesturing.

Project Overview

Dana, a global leader in sealing technologies through its brands Victor Reinz and Glaser, serves nearly every major automotive manufacturer worldwide. To meet the growing expectations of B2B customers, Dana sought a modern digital sales platform to boost efficiency and deliver a superior customer experience.

Project Challenge

Dana’s existing e-commerce system was outdated, difficult to use, and lacked essential functionality. Customers often reverted to manual order methods (phone, email), which increased internal workload and reduced portal adoption. The company needed a scalable solution to:

  • Allow 24/7 ordering outside of business hours

  • Offer real-time access to order history, inventory, and pricing

  • Eliminate errors and bottlenecks in the sales process

Project Approach

Dana partnered with WECO Software to deploy a B2B web shop for its Victor Reinz and Glaser brands. The new solution was fully integrated into SAP ERP and customized for each brand with individual user interfaces. Key requirements included:

  • Real-time SAP data integration

  • Streamlined customer self-service

  • Complex pricing, shipping rules, and PDF document access

Alfred Wimmer

Director Aftermarket

“With WECO, we found a software provider that was able to meet all our requirements and has also equipped us well for future challenges. The collaboration between our project team and the WECO staff worked excellently. We now have a platform that is very popular with our national and international customers.”

Alfred Wimmer

Director Aftermarket

“With WECO, we found a software provider that was able to meet all our requirements and has also equipped us well for future challenges. The collaboration between our project team and the WECO staff worked excellently. We now have a platform that is very popular with our national and international customers.”

Alfred Wimmer

Director Aftermarket

“With WECO, we found a software provider that was able to meet all our requirements and has also equipped us well for future challenges. The collaboration between our project team and the WECO staff worked excellently. We now have a platform that is very popular with our national and international customers.”

Project Results

Dana implemented WECO Sales & Service across two business units. The solution delivered immediate value:

Improved Efficiency: Customers returned to the web portal for the majority of their orders.

Improved Efficiency: Customers returned to the web portal for the majority of their orders.

Improved Efficiency: Customers returned to the web portal for the majority of their orders.

Scalability: New users continue to onboard without additional support burden.

Scalability: New users continue to onboard without additional support burden.

Scalability: New users continue to onboard without additional support burden.

Real-time Transparency: Customers see accurate stock levels, individual pricing, and order status directly from SAP.

Real-time Transparency: Customers see accurate stock levels, individual pricing, and order status directly from SAP.

Real-time Transparency: Customers see accurate stock levels, individual pricing, and order status directly from SAP.

Faster Ordering: Excel upload functionality and smart product search significantly reduce ordering time.

Faster Ordering: Excel upload functionality and smart product search significantly reduce ordering time.

Faster Ordering: Excel upload functionality and smart product search significantly reduce ordering time.

Operational Simplicity: Fully automated processes minimize internal maintenance.

Operational Simplicity: Fully automated processes minimize internal maintenance.

Operational Simplicity: Fully automated processes minimize internal maintenance.

Summary

Dana modernized its digital sales experience while maintaining full SAP integration and brand distinction between Victor Reinz and Glaser. The new portal now serves as a core customer channel, increasing satisfaction and competitiveness.